The largest production capacity in Turkey's underwear industry.

Production for global brands with high standards and an annual capacity of 30 million units.

Branding and Retail Activities

With a multi-channel sales strategy, the Fitenon brand operates in the fields of E-Commerce, E-Export, and Physical Retail.

140 million consumers

Market Target (EU countries including Germany, France, Czechia, Austria)

Data Technologies

Innovative strategic planning based on the analysis of purchasing behaviors and customer data.
Basic Fashion
Turkey Online Shop
Europe Online Shop
Europe Physical Retail
Turkey Physical Retail

Our investments are continuing to grow.

30 million units Annual Capacity

9500 m² Factory

900+ Employees

Strategic Production

The source of our export strength is our production strategies.

Every successful business has a plan and knows where it is headed in the future. Setting a plan that includes goals, target dates, and a purpose should be completed before starting a business.

Strategic Planning

Quality control (QC) is a process by which a business seeks to ensure or improve product quality. Quality control requires the company to create an environment in which both management and employees strive for excellence. This is done by training personnel, establishing criteria for product quality, and testing products to check for statistically significant differences.

Production Management is designed to centralize, integrate, and process information for effective decision-making in scheduling, design engineering, inventory management, and cost control in production. It is a computer-based system capable of creating detailed production schedules using real-time data to coordinate the arrival of component materials with the availability of machinery and labor.

Supply chain management is the management of the flow of goods and services and includes all processes that transform raw materials into final products. It involves actively organizing a business's supply-side activities to maximize customer value and gain a competitive advantage in the market.

Supply Management System

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